Abstract

COETZEE, Melinde  and  VELDSMAN, Dieter. The digital-era industrial/organisational psychologist: Employers' view of key service roles, skills and attributes. SA j. ind. Psychol. [online]. 2022, vol.48, n.1, pp.1-10. ISSN 2071-0763.  http://dx.doi.org/10.4102/sajip.v48i0.1991.

ORIENTATION: The nature of the Fourth Industrial Revolution's technology-driven work and business profoundly alters the foundational assumptions upon which industrial/organisational (I/O) psychologists in future will base their understanding of their professional roles in the modern workplace RESEARCH PURPOSE: The objective of the study was to gain deeper insight into South African employers' views of the service roles, skills and attributes of the future-fit digital-era I/O psychologist MOTIVATION FOR THE STUDY: More research is needed on the service roles, skills and attributes that employers require from I/O psychologists as companies are transitioning to technology-enabled hybrid and flexible models of work RESEARCH APPROACH/DESIGN AND METHOD: The study utilised a qualitative research approach. An open-ended question survey was conducted amongst (N = 14) executives and human resource managers of South African companies. Thematic analysis was utilised to analyse the collected data MAIN FINDINGS: The data analysis revealed a shift toward key technology-enabled service roles and several intradigital, interdigital, interpersonal and intrapersonal skills and attributes that employers require the digital-era I/O psychologist to bring to the digital-driven workplace PRACTICAL/MANAGERIAL IMPLICATIONS: Digitally dexterous I/O psychologists should be at the forefront of technology and its impact on workplaces and the profession's scope of practice CONTRIBUTIONS/VALUE-ADD: The study adds to the Industrial/Organisational Psychology research literature and reveals the dire need for I/O psychologists to adapt and evolve their scope of practice services and products to ensure the continued relevance of the IOP profession

Keywords : digital-era industrial/organisational psychologist; industrial/organisational psychologist service roles; industrial/organisational psychologist skills and attributes; technology-driven workplaces; hybrid/remote models of work.

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