Abstract

KAUNDA, Chammah J. Christianising Edgar Chagwa Lungu: The Christian nation, social media presidential photography and 2016 election campaign. STJ [online]. 2018, vol.4, n.1, pp.215-245. ISSN 2413-9467.  http://dx.doi.org/10.17570/stj.2018.v4n1.a11.

This article investigates how the declaration of Zambia as a Christian nation (hereafter the Declaration), presidential photography and social media intersected during Edgar Lungu's political campaign in the general election of 2016. It is framed within a missio-political theory to analyse qualitative material collected from January 2016 to February 2017 in Zambia. The missio-ethnography approach as an empirical missiological research which sought to analyse how the Declaration discourse has developed into a political ideology used to legitimized Lungu's political power and moral authority among some Pentecostal-Charismatic religious sector.

Keywords : Declaration discourse; Presidential candidate photographic self-representation; missio-ethnography; missio-political; Christianising Lungu Edgar Chagwa; social media; Zambia.

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