Resumen

MEMANI, MM  y  FIELDS, Z. Factors influencing the development of productive entrepreneurial behaviour among university students. JCMAN [online]. 2014, vol.11, n.1, pp.287-301. ISSN 1815-7440.

South Africa experiences high levels of unemployment and there are various policy proposals aimed at addressing this situation. The most dominant policy proposals come from the National Development Plan, which suggests that small and medium enterprises will play a key role in job creation through procurement, access to equity finance, a simplified regulatory environment and support services. The objective of this paper is to investigate the factors influencing the development of productive entrepreneurial behaviour among university students. The research methodology focuses on the literature review and a survey of 350 students at the University of KwaZulu-Natal (UKZN). A key finding emanating from the research is that students are positive about starting an own business; however, they cannot translate these intentions into action. A recommendation is that stakeholders need to work together to design focused interventions for potential graduate entrepreneurs.

Palabras clave : entrepreneurship; intentions; potential graduate entrepreneurs; productive entrepreneurial behaviour.

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