Resumen

NAIDOO, K  y  MBHELE, TP. Epitome of Optimum Information Sharing in a Selected Retail Firm in South Africa. JCMAN [online]. 2018, vol.15, n.spe, pp.87-111. ISSN 1815-7440.

Promotion-driven retail businesses are susceptible to demand order variability upstream and supply order variability downstream of the supply chain network. Supply chain partners across extended enterprises are deemed an effective coordination network for improved supply chain integration and real-time information sharing. This study examined the extent to which optimised information sharing enhances integrated supply chain activities across the extended enterprise. The study further examines the role of electronically-enabled information sharing tools and collaboration, planning, forecasting and a replenishment (CPFR) model in value-added performance and an effective supply chain structure. A quantitative approach was employed to elicit the views of 143 respondents drawn from a selected retail firm in South Africa on the variables that contribute to improved supply chain performance in a CPFR model. The findings suggest that optimised information sharing across the extended enterprise is dependent on the availability of information systems and technological tools for value-added performance underpinned by a CPFR model across functions and enterprises. The managerial implications of this study depict the promotional nature of the retailer and it requires quasi-real-time and effective information sharing underpinned by modern technological tools. The frequencies to order fulfilment depend on functional CPFR system and better alignment across the extended enterprise.

Palabras clave : CPFR model; information sharing and retail promotion-driven.

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