Resumen

MCLAREN, JI  y  STRUWIG, M. Managers' perceptions of the interface between financial and marketing management processes. JCMAN [online]. 2015, vol.12, n.1, pp.906-925. ISSN 1815-7440.

This paper identifies managers' perceptions of the interface between the process of financial and marketing management and investigates the level of communication between the two functions. In particular, the paper focuses on the need for mutual understanding of both financial and marketing functions as well as the flow of information between finance and marketing departments. The results of an empirical study of 218 marketing and financial managers in South African businesses showed that although financial and marketing managers had no perceived relationship problems, they did not seem to have a clear understanding of one another's functions. Financial managers perceived that marketing managers did not understand financial methods and procedures and were unable to specify their financial requirements. There were also conflicting views between the flow of information and perceptions about the long-term perspective of the business. This study showed that the desired degree of integration between the two functions had not been achieved.

Palabras clave : financial management; interface; marketing management; perceptions.

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