Resumo

AMBE, IM  e  BADENHORST-WEISS, JA. South African automotive industry: trends and challenges in the supply chain. JCMAN [online]. 2011, vol.8, n.1, pp.337-362. ISSN 1815-7440.

The automotive industry is an important industry in the South African economy. The industry contributes extensively to the country's gross domestic product and employment. It has embraced technology and management practices that have transformed the manufacturing environment using cutting edge design and visualisation tools. However, all is not as rosy as painted: the industry has fragilities and faces new and emerging challenges. The purpose of this article is to explore the South African automotive industry to determine the trends and challenges in the supply chain. The article, based on a theoretical analytical approach, reveals that the industry still has a long way to becoming a significant global player. The article concludes by mapping the challenges in the supply chain and suggests that the industry needs to fight to remain locally viable and internationally competitive, and should adopt a supply chain strategy that would be responsive to customer demands and expectations.

Palavras-chave : Automotive industry; Trends; Challenges; Supply chain management.

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