Resumo

SMITH, EE; VENTER, E  e  TURYAKIRA, P. The influence of corporate social responsibility factors on business reputation of SMEs in Uganda. JCMAN [online]. 2014, vol.11, n.1, pp.677-702. ISSN 1815-7440.

In recent years, corporate social responsibility (CSR) has received increasing attention from both academics and practitioners. However, most past research has concentrated on large businesses. It appears as if there is a gap with respect to the inquiry of the relationship between CSR and the business reputation of small and medium-sized enterprises (SMEs). The primary objective of this study was to identify and empirically assess the impact of the CSR factors that influence the business reputation of SMEs in Kampala, Uganda. A structured self-administered questionnaire was distributed to 750 potential SME respondents. The respondents were identified by means of purposive sampling and the data from 383 usable questionnaires were analysed. An exploratory factor analysis was carried out, and Cronbach-alpha coefficients were calculated to assess the discriminant validity and reliability of the measuring instrument respectively. Relationships between variables were assessed using Structural Equation Modeling. The empirical results of this study indicate that Workforce-oriented CSR activities, Society-oriented CSR activities, Market-oriented CSR activities and Regulated CSR activities significantly influence the Business reputation of SMEs.

Palavras-chave : business reputation; corporate social responsibility; CSR factors; SMEs.

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