Resumo

MATSOMA, NJ. A review of factors affecting demand planning in the CMT South African clothing industry. JCMAN [online]. 2018, vol.15, n.1, pp.119-137. ISSN 1815-7440.

Poor sales forecasts in the SA clothing industry lead to inaccuracies and affect demand planning. This situation is exacerbated by the fact that the clothing industry consists of a large variety of clothing products which are difficult to categorise according to specifications. Furthermore, factors such as incorrect material scheduling, POS system errors, ever-changing fashion garments, clothing imports, and the global recession, all have an impact on the accuracy of demand planning in the clothing industry. These factors have led to clothing manufacturers realising the strategic importance of demand planning to prevent errors and losses. A theoretical analytical review was conducted and the findings indicated that the factors listed above may result in errors in demand planning in the SA clothing industry. The article is exploratory in nature as it explores the related literature on demand planning and demand planning management in the clothing industry, with a specific focus on the South African CMT clothing industry, as well as factors affecting demand planning in the South African clothing industry, with the aim of contributing to the improvement of demand planning practices in South Africa.

Palavras-chave : Clothing industry; CMT; demand planning; demand planning management; fabric suppliers; fashion designers; manufacturers and South Africa.

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