Resumo

NGOUAPEGNE, CNM  e  CHINOMONA, E. The Influence of buyer-supplier trust and buyer-supplier commitment on supply chain relationship longevity in the food retail industry in Gauteng province. JCMAN [online]. 2018, vol.15, n.1, pp.198-223. ISSN 1815-7440.

Trust and commitment can be seen as the key drivers of the supply chain relationship longevity. For this reason, business managers need to develop high levels of trust and commitment for developing long-term relationships in order to achieve sustainable competitive advantage. Additionally, trust and commitment have important roles in creating and maintaining long-lasting supply chain relationships, which demonstrates that trust and commitment are strongly related to each other. Trust and commitment seem to be inseparable in the sense that if both are not in place, a relationship is more likely to be a loose and unstable arrangement. In this regard, the present study confirmed the degree of influence of these constructs as relationship measurements within the food retail sector. This study provides a discussion on buyer-supplier relationship practices from a service industry perspective, which is beneficial to the food retail industry in the Gauteng province in South Africa. The purpose of this study therefore, is to investigate the influence and to test the relationships of buyer-supplier trust and buyer-supplier commitment on supply chain longevity in the food retail industry in Gauteng province. This study adopted a quantitative method where a questionnaire was used to collect data from 429 food retailers in the Gauteng province. The study used a convenience sampling technique to select respondents. Two software packages known as, Statistical Package for the Social Sciences (SPSS) 24.0 and AMOS 24.0 were used to assist in the data analysis. Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) were used to analyse the data. The results of the research revealed that buyer-supplier trust and buyer-supplier commitment have a positive influence on supply chain relationship longevity. Based on the results of this study, it can be concluded that to achieve supply relationship longevity business's operators should develop a great relationship based on trust and commitment. Practical and theoretical contributions, implications and recommendations are provided at the end of the paper.

Palavras-chave : Buyer-supplier commitment; buyer-supplier trust; food retail; Gauteng province and supply chain relationship longevity.

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