Resumo

REIMER, JL  e  CALLAGHAN, CW. Organisational social character: the role of values in corporate impact on social welfare. JCMAN [online]. 2018, vol.15, n.1, pp.823-849. ISSN 1815-7440.

Given the difficulties inherent in differentiating societal contribution from the profit motive in corporate organisations, this article aims to improve scholarly understanding of the factors that underlie divergent organisational approaches to social welfare and societal outcomes. In doing this a model is proposed that draws on Schwartz's seminal values theory to categorise organisations according to a values typology, which is taken to represent 'organisational social character.' The model categorises organisations into four typologies, which are then applied to develop a framework to predict organisational decision processes and societal outcomes. A holistic discussion based on a literature review and theoretical development leads to generation of propositions on decision processes, decision responses and impact on social welfare. Of the four typologies derived from this analysis, namely strategic opportunist,' institutional preservationist,' moral traditionalist,' and virtuous radical,' we argue that the latter orientation can provide stakeholders with a model of how organisations can transcend a narrow short term profit orientation and instead develop an organisational character that better incorporates societal contribution as a 'lived' organisational objective.

Palavras-chave : Corporate social responsibility; ethics; Schwartz values theory; social welfare and values.

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