Resumo

ODEWALE, GT; RANI, SH Abd; MIGIRO, SO  e  ADEYEYE, OP. Does Communication Skills matter to a Nascent Entrepreneur?. JCMAN [online]. 2019, vol.16, n.1, pp.209-225. ISSN 1815-7440.  http://dx.doi.org/10.35683/jcm18038.0011.

The purpose of this conceptual study is to argue that deficiency in communication skills can mar the expertise in other skills and why it should be considered as an integral part of entrepreneurial skills. It also evaluates the relevance of entrepreneurship education in communication skills in developing nascent entrepreneurs. Paradigm shifts in the advancement and acquisition of knowledge has necessitated prioritising entrepreneurial skills which play vital roles in entrepreneurs' success. Attention is given to nascent entrepreneurs, the role of entrepreneurship education as well as issues of entrepreneurship and this leads to the significance of communication skills. However, this conceptual study shows that past studies on entrepreneurial skills give mere mention to communication skills. Although required skills for effective business management varies, yet greater success can be achieved by facilitating communication skills. The authors recommend that a combination of variety of skills could be another strategy to increase potential entrepreneurs and that every skill should be viewed as pivotal. This conceptual study indicates an imperceptible place of communication skills in the entrepreneurship domain. JEL CLASSIFICATION: J24, P36, Y9, E24

Palavras-chave : Communication skills; entrepreneurship; entrepreneurship education and nascent entrepreneurs.

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