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Search on : ROBERTS-LOMBARD, M [Author]
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 Van Tonder, E and Roberts-Lombard, M Relationship marketing dimensions predicting customer loyalty towards independent financial advisers. JCMAN, 2015, vol.12, no.1, p.184-207. ISSN 1815-7440
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 Dube, B and Roberts-Lombard, M A guiding framework for conducting focus group research. JCMAN, 2013, vol.10, no.1, p.384-404. ISSN 1815-7440
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 Conradie, E, Roberts-Lombard, M and Klopper, HB Strengthening brand awareness through internal marketing: an application to the car rental industry. JCMAN, 2013, vol.10, no.1, p.201-222. ISSN 1815-7440
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 Roberts-Lombard, M. Recruiting in a travel consulting environment - exploring applied practices. JCMAN, 2010, vol.7, no.1, p.459-476. ISSN 1815-7440
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 Roberts-Lombard, M, Holland, R and Lam, B An interdisciplinary exploration of design and marketing integration. JCMAN, 2010, vol.7, no.1, p.252-270. ISSN 1815-7440
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 Nyadzayo, MW and Roberts-Lombard, M A theoretical analysis of the mediating role of customer relationship management performance on customer retention in South African motor dealerships. JCMAN, 2010, vol.7, no.1, p.167-190. ISSN 1815-7440
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 Roberts-Lombard, M. Customer relationships in the retail travel trade - what is the opinion of management?. JCMAN, 2009, vol.6, no.1, p.409-429. ISSN 1815-7440
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 Roberts-Lombard, M. Word-of-mouth marketing as a referral marketing tool - an exploratory study of the travel agency industry in South Africa. JCMAN, 2009, vol.6, no.1, p.22-38. ISSN 1815-7440
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 Roberts-Lombard, M. The internal marketing practices of estate agencies in the Gauteng Province - a strategy for knowledge renewal. JCMAN, 2008, vol.5, no.1, p.137-156. ISSN 1815-7440
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