SciELO - Scientific Electronic Library Online

vol.23 issue1On the mandate, ownership and independence of the South African Reserve BankNon-technical innovation and entrepreneurship in project-based small service firms author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand



Related links

  • On index processCited by Google
  • On index processSimilars in Google


South African Journal of Economic and Management Sciences

On-line version ISSN 2222-3436
Print version ISSN 1015-8812


MGIBA, Freddy M.  and  CHILIYA, Norman. Online reputation, virtual experience and tourists' revisit intentions. The case of Vilakazi street tourism corridor in Soweto. S. Afr. j. econ. manag. sci. [online]. 2020, vol.23, n.1, pp.1-11. ISSN 2222-3436.

BACKGROUND: Academic literature has documented the benefits of technology for the tourism business. However, the influence of the fourth industrial revolution environment on the destination reputation, pre-visit experience, visit intentions and how these affect tourists' satisfaction and loyalty intentions have not received much attention, especially within the African contextAIM: The purpose of this study was to empirically test the effect of this environment on all these variablesSETTING: This study is one of the few empirical types of research conducted in an urban tourism destination centre in a South African contextMETHODS: The study employed a positivist quantitative research methodology. Primary data (N = 235) were collected from tourists who visited the Vilakazi Street precinct during October-November 2019, using the convenient probability sampling approach. For analysis, the study employed structural equation modellingRESULTS: There are positive relationships between the fourth industrial revolution environment and the online reputation and the pre-visit experience. These, in turn, have a positive effect on the intention to visit the precinct, which affects the tourists' feelings of satisfaction after actually visiting the centre. Satisfaction has a positive impact on their loyalty intentionsCONCLUSION: The findings create a space for future research by providing another framework for investigating the usefulness of new technology in the tourism industry, which can also extend to other industries. For managers, the findings can help in the creation of online advertisement strategies, online reputation management and online pre-visit experience enhancement

Keywords : fourth industrial revolution; reputation; pre-visit experience; visit intention; satisfaction; loyalty.

        · text in English     · English ( pdf )


Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License