Abstract

KNOESEN, Henri  and  SEYMOUR, Lisa F.. Mobile enterprise application adoption: A South African insurance study. SACJ [online]. 2019, vol.31, n.2, pp.117-149. ISSN 2313-7835.  http://dx.doi.org/10.18489/sacj.v31i2.690.

The factors impacting mobile enterprise application (MEA) adoption are important as they contribute to usage and subsequently improved business performance. By means of a literature review, conceptual design of a model, survey and qualitative analysis, this mixed method study examined factors influencing user adoption of MEAs in the insurance industry. The conceptualised model combined elements of the extended technology acceptance model with constructs from Vuolle and Käpylä's mobile work model. The data collected supported the overall validity of the model and all, but one of the hypotheses were supported. Interesting findings include the importance of willingness to fund devices on the adoption by users and the importance of job relevance and the location dependency of the MEAs on their usefulness. These findings are relevant to organizations deploying MEAs and researchers studying adoption.CATEGORIES: · Information systems ~ Mobile information processing systems

Keywords : mobile enterprise applications; mobile apps; technology adoption; TAM.

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